”“This masking of different photos with the O shape became an opportunity to say different things in different moments. The O could contain all these different ideas, possibilities and feelings.”
Sol Sender - VSA Partnersled a design team for the Obama 08 logo project
Logo finalist #1
This logo design was first on the list of finalist. “This masking of different photos with the O shape became an opportunity to say different things in different moments… The O could contain all these different ideas, possibilities and feelings.”
Logo finalist #2
“There was a lot of excitement about this. People felt this was really something new, something different. It was a kind of populist expression — everyone’s excited about Obama, people are talking… (but) it was a little too far out of the box. We felt that having a little more tradition in the mark was the smart way to go.”
Logo finalist #3
“For me personally, this was always the one.”
“Originally the stripes were kind of symmetrically expressed across the horizon, and as we went into final refinements we felt that giving it a little bit more dimension, a little bit more motion, ways to enter into it a little bit more for the viewer was a better way to go.”
Option 1
Option 2
Option 3
Option 4
Option 5
Option 4
